![]() But as multiple influencers explained to The Post, there’s a lot more to it than that. Regardless of the significantly smaller rate of exposure, $100 to take a selfie in a free outfit, with added free exposure, doesn’t sound like such a bad deal. “I don’t know why they can’t post them on their regular page. ![]() “I hate how they have to make a separate Instagram for their plus-size line,” Majors said. ❤️MUST HAVES❤️⠀⠀⠀⠀⠀ Search: "Anna Dress"⠀ Search: "Strapped Success Heels"⠀⠀ ✨A post shared by Fashion Nova Curve ™ on at 12:22pm PDT Their photos are occasionally cross-posted to the main account, but you have to scroll through roughly three dozen pics of Kylie clones before reaching a single woman above a size 14. Plus-size influencers are featured on Fashion Nova Curve, which only has 295k followers. Problem is, while Fashion Nova’s straight-size influencers all appear on the 7.2 million-strong main page, the curvy girls get shafted. “When other brands see I have a lot of followers, then they’ll reach out to me and ask how much I charge.” “I don’t really care about the money,” one of the brand’s plus-size model influencers, who has an Instagram following of 250k and rakes in $100 per post on Fashion Nova, told The Post. A few seasoned negotiators make $100 to $150 per Instagram post (though Vice reports that some influencers make up to $2,000 per post), but many work solely for free clothing and the hope that prime placement on the brand’s main Instagram page - which boasts a whopping 7.2 million followers - will lead to more lucrative offers from other brands in the future. The Post spoke to several plus-size models who work with Fashion Nova as influencers. That will soon be represented on our website alongside the straight size models.” Fashion Nova We launched our Curve line to become more inclusive with all of our styles and are actively strengthening the Collection. Unlike most companies, the same products that are offered to our straight size customers are also available to our plus size customers and we strongly believe that our clothing empowers women of all shapes and sizes. ![]() Our curvy Nova Babes have always been re-posted on our page as well as our curve page. “The Fashion Nova brand as a whole believes that all women should feel both confident and sexy regardless of today’s body standards. We would like to emphasize the fact that we are never looking to discriminate,” they wrote in an emailed statement. “The claims that Fashion Nova’s curve influencers are compensated differently are absolutely not true. It’s sending mixed signals.”įashion Nova responded to The Post’s findings by saying they were “saddened.” ![]() “Body positivity is massive, yet they’re not willing to compensate models for their brand. “The plus-size industry brings in so much money for these clothing brands, especially now since it’s so on-trend,” Majors continued. Fashion Nova uses straight-size models to promote their plus-size line on their e-commerce site. Majors agrees that something is weird, telling The Post that while Fashion Nova regularly recruits popular plus-size models for its Instagram influencer army, “they’re not willing to pay curve models the same rate as their straight-size models.” So they hire skinny models to promote straight and plus-size lines on their e-commerce website instead. “They don’t seem to mind using plus-sized girls on their Instagram to promote their line,” one commenter replied. Hence the fly-off-the-shelves popularity of Fashion Nova’s cute, trendy, celebrity-approved “Plus Size & Curve” section with curvy women - and the major backlash the brand faced just last week, when plus-size model Tabria Majors noticed that Fashion Nova hired thin, straight-size women to model its plus line on their why do you use size 2 models to represent your plus size line? #questionsthatneedanswers,” Majors captioned her post, which has garnered nearly 15,000 why do you use size 2 models to represent your plus size line? □ #questionsthatneedanswersĪ post shared by Tabria Majors on at 8:41am PDT And plus-size retail giants, like Lane Bryant, have faced criticism for their lack of trendy styles. Though the average dress size for American women is currently 16, many retailers still refuse to carry plus-size clothing in their stores. CEO Richard Saghian refers to his company as a “viral store,” relying largely on the popularity of its celebrity and model influencers to spread word-of-mouth advertising to their followers.įashion Nova has also gained a reputation as a style refuge for fashion-forward plus-size women, who face myriad difficulties finding trendy clothing. Propelled by the likes of Jenner, Amber Rose, Cardi B., Dascha Polanco, Teyana Taylor, and an army of 3,000 to 5,000 amateur models called “influencers,” Fashion Nova has exploded to become Instagram’s biggest fashion retailer. Obsessed with my set □Get it at □ #adĪ post shared by Kylie □ on at 9:00am PST
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |